Why we like itĪriyh is a personal favourite of mine that speaks to my inner marketing psychology geek. Each week you’ll receive a new evidence-based marketing tip that comes from unbiased, peer-reviewed, scientific research done by the world’s best business schools. This weekly newsletter follows a unique, simple, but effective format. In the real world – especially for smaller teams – we don’t have time for that.Įnter: Ariyh (pronounced “A-ree”, as confirmed by founder Thomas McKinlay). In an ideal world, we should A/B test and track everything. With hundreds and thousands of marketing tips and tricks floating around the internet, often conflicting each other, it’s hard to know which ones are worth trying. Secondly, we hear that it’s actually interesting and valuable to marketers. Not to toot our own horn but it’s visually appealing and stands out from a lot of the other newsletters we get in our inbox. You’ll also get practical tips, tricks, and free resources you can use for your own marketing strategy. The Mention MemoĮvery week, you’ll get a hot little newsletter filled with cool gifs, valuable free resources, and insightful commentary around a trending marketing topic such as Instagram Stories, big tech trends from CES and Facebook marketing. There are actually several awesome newsletters out there that inspired us to revamp ours – here are some you should sign up for immediately. Now, this is not something we just came up with out of the blue. The best part is that we’re seeing a 20% increase - on average - on our open rates, compared to our previous version. Our readers are already raving about the look and content of our new newsletter. We also decided to focus our newsletter on one topic and incorporate - when relevant - related articles from other companies. These are must-ask questions that every marketer should ask themselves before creating an email newsletter strategy.
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